Five brands. One specialty: pest control.
Fort Technology's portfolio covers the major pest control categories across the UK and Europe — rodent, insect, damp and remedial, bird prevention — plus a 2025-launched AI pest identification app.
Roshield
Roshield is Fort's largest brand by revenue and our flagship line in rodent control. Sold to amateur and professional users across the UK and Europe, Roshield grew $1.04M in FY2025 — the single largest brand driver of revenue growth.
Entopest
Entopest is Fort's insect control brand — covering the warm-season insect categories that drive Q2 and Q3 revenue. The brand contributed $0.24M of FY2025 revenue growth.
Rempro
Rempro serves UK and European customers tackling damp, mould and related remedial repairs in domestic and small commercial settings. Strongest demand falls in the late autumn and winter.
BirdGo
BirdGo focuses on humane bird prevention solutions for residential and light-commercial use — gutter spikes, netting and deterrent kits with strong demand around the spring and early summer nesting season.
Fort Pest ID
Fort Pest ID is an AI-enabled mobile application that identifies common household pests from a single photo and recommends a product or treatment path. Built in 2025, the app extends Fort's brand from physical products into customer-facing software — and the data it generates strengthens our product development roadmap. Available globally.
Where we sell.
Roughly 93–98% of our revenue is generated through Amazon (FBA and FBM) across the UK, Germany, France, Italy and other European marketplaces. Direct-to-consumer sales also continue through fortproducts.co.uk, the long-standing Fort Products UK website.
US market entry is planned. Detail on the US expansion roadmap is disclosed in our most recent Form 20-F/A.
FY2025 channel mix
| Amazon FBA + FBM | 93–98% |
| Direct (fortproducts.co.uk) | Balance |
| US market | Planned |
Eight registered trademarks across the UK and EU.
Fort's brand assets are registered trademarks in the United Kingdom and European Union, protecting the names and visual identity that customers know.
White-label, diversified.
Fort uses a white-label sourcing model with no exclusivity agreements, partnering with third-party manufacturers in China, the United Kingdom and Italy. In FY2025, we sourced approximately 47% of our products from China and 53% from the United Kingdom — a substantial diversification from the all-UK base of 2023, designed to balance cost, lead times and regulatory complexity.
Assembly, packing and outbound logistics take place at two UK warehouses (approximately 4,667 sq ft and 10,638 sq ft).
FY2025 supplier mix
| China | ~47% |
| United Kingdom | ~53% |
| Manufacturing partners | China · UK · Italy |
| Final assembly | UK warehouses |