Five brands. One specialty: pest control.
Fort Technology's portfolio covers the major pest control categories across the UK and Europe (rodent, insect, damp and remedial, bird prevention), plus a 2025-launched AI pest identification app.
Roshield
Roshield is a well-established leading UK brand founded in 1996, offering professional-grade protection solutions for domestic and commercial environments. As a trusted manufacturer and supplier, the brand has earned a strong reputation for delivering top-quality pest control and remedial products to both individual customers and large institutional clients.
Entopest
Entopest is a respected UK brand specializing in advanced insect control solutions for homes and businesses. As an innovative manufacturer, it has built a strong reputation for high-quality, effective products serving both individual customers and institutional clients across the UK and Europe.
Rempro
Rempro is a specialized UK brand dedicated to professional damp and remedial repair solutions. Manufacturing in-house in the UK, the brand is trusted for reliable, high-quality products that address damp, mould, and structural issues for homeowners and institutional clients.
BirdGo
BirdGo is a leading UK brand specializing in humane bird prevention systems. As a trusted manufacturer with over two decades of experience, it delivers effective deterrent solutions for residential and institutional clients throughout the UK and Europe.
Fort Pest ID
Fort Pest ID is an innovative AI-powered mobile app launched in 2025. It enables users to instantly identify pests from a photo and receive expert treatment recommendations, extending Fort Technology's protection expertise into smart digital solutions.
Where we sell.
Roughly 93-98% of our revenue is generated through Amazon (FBA and FBM) across the UK, Germany, France, Italy and other European marketplaces. Direct-to-consumer sales also continue through fortproducts.co.uk, the long-standing Fort Products UK website.
US market entry is planned. Detail on the US expansion roadmap is disclosed in our most recent Form 20-F/A.
FY2025 channel mix
| Amazon FBA + FBM | 93-98% |
| Direct (fortproducts.co.uk) | Balance |
| US market | Planned |
Eight registered trademarks across the UK and EU.
Fort's brand assets are registered trademarks in the United Kingdom and European Union, protecting the names and visual identity that customers know.
White-label, diversified.
Fort uses a white-label sourcing model with no exclusivity agreements, partnering with third-party manufacturers in China, the United Kingdom and Italy. In FY2025, we sourced approximately 47% of our products from China and 53% from the United Kingdom, a substantial diversification from the all-UK base of 2023, designed to balance cost, lead times and regulatory complexity.
Assembly, packing and outbound logistics take place at two UK warehouses (approximately 4,667 sq ft and 10,638 sq ft).
FY2025 supplier mix
| China | ~47% |
| United Kingdom | ~53% |
| Manufacturing partners | China · UK · Italy |
| Final assembly | UK warehouses |